sustainable style foundation*

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From Sustainable Sean...Being the Lifestyle Ambassador & Co-founder of SSF and all, I thought Josh Dorfman had written the perfect book when he penned his first opus, The Lazy Environmentalist back in 2007. Many authors have attempted to write the next big guide to going green, but none quite compared to Josh's first 'guide to easy, stylish, green living'. As it turns out...Josh himself has written the next big guide to going green...and its AWESOME! Once again, Josh is able to make going green totally down to earth and accessible. When Joe the Plumber decides to go green, I'm pretty sure he'll read The Lazy Environmentalist on a Budget. In his new book, Josh once again runs down the list of the best products and resources for green living, but this time he's on an even higher mission...going green while saving both time and money. Clearly, given the economic situation we're all in, his new book is timely but it is also a resource that will serve as a guide in any era as it is essentially a road map for how to make affordable and sustainable lifestyle choices whether you're a college senior living on student loans or a hard-working soccer (or hockey) Mom. Recently laid off or just getting out of school but still want to get your green on? Don't fret, Josh even has a section on the booming green job market. Once you've dog-eared your dozens of pages, hit the computer and surf over to Josh's website The Lazy Environmentalist to get new tidbits and pointers. Even better, tune in to Josh on the Sundance Channel starting in June of 2009.

from haberdash.org...Kiehl's has long offered a line of men's grooming products that are effective, affordable, and use all natural ingredients. They recently upped their sustainability commitment by partnering with Brad Pitt on a aloe vera biodegradable liquid body cleanser with 100% of net profits going to Make it Right, dedicated to the construction of environmentally sustainable, affordable housing for the displaced victims of Hurricane Katrina which devastated New Orleans in 2005. But that's not all, Kiehl's also provides resources to educate consumers on actions they can take to protect the environment and most recently partnered with Parsons The New School for Design to create Sustainable Design Review, a student competition to highlight innovative sustainable design.

Simply put, Gorgeously Green is fabulously fun. The book and the accompanying website are packed full of fun and valuable information that prove that the saying is true, it really IS easy being green. I can honestly say I don't think there's a better reference for fulfilling SSF's mantra "look fabulous, live well, do good". In the forward, Julia Roberts calls the book a "bible of hope and help (not to menteion a good cleansing mask andn source for eco-cashmere). Author Sophie Uliano makes making greener personal lifestyle choices fun and accessible to everyone. She makes it irresistable.

Uliano hits all of the big lifestyle categories too: apparel, food, beauty, gardening, travel, weddings, etc. And yoga poses! Yes, sprinkled throughout the book are yoga poses and other activities to invigorate the mind, the body, and the soul. Best of all, her motto, "one change makes a difference", confirms that you don't have to be perfect...one small step here and there can add to a big difference over time, especially if a lot of us make the same small steps. The way she presents her ideas and solutions is what really sets this book apart...its fun, its positive, its interactive, its educational, and I have to admit - its completely girly. But that's OK! Her concept of becoming a 'green goddess' is exactly what the green movement needs. As I said before, she makes going green irresistible. The fact that she provides a definition and discussion of 'gorgeousness' says it all.

On the website you can find some videos as well. After watching them you sense her passion, commitment, and excitement in every page of the book. Don't miss GGTV on the website, and the 'Girls Club' must be a lot of fun too. Probably most important though, is that she takes providing background information and resources on key issues very seriously, toxins in cosmetics for example. I don't think I've come a cross a better treatment of the subject or a better collection of green options to address the issues. There are literally easy to understand definitions and website links everywhere.

Gorgeously Green is a great read, an invaluable resource, and as Julia Roberts put it, a true bible of hope. What other green resource book leaves you with the feeling that you just solved some of the world's problems over a cocktail with a girlfriend? Hmm...none. But that's exactly what Gorgeously Green does. Cheers Sophie, you and your book are fabulous!

Available at your local bookstore and online at: Amazon | Barnes& Noble | Powells

The latest addition to the eco-fashion show frenzy occured in Cracow on January 26th. With the Cracow School of Art and Fashion Design (Szkola Artystyczego Projektowania Ubioru) educating students in creating innovating eco-fashion clothing made of recycled materials-paper and plastic, its no surprise all eyes were on Polish designers for their interpretation of the global trend. Over 300 garments were presented during the show titled "Recykling Multiplikacje". The show was also an opening event of the international competition for young designers createeurope.com's The Fashion Academy Award.

Images by Pawel Kaminski

In today’s world, we are hearing the word “green” and “sustainable” alot. We are hearing these words attached mostly to what we can buy to save the world. While this is a terrific start, there is more to be considered. Recently, a client of mine forwarded an email of a video that had been shown in her grade school child’s classroom “The Story of Stuff”. It is a fabulous and entertaining way to check out the production of “stuff” and how it impacts us socially and environmentally.

In 2008, I plan to devote a majority of my blogs to what we can do to save the world and keep it consistent with our personal “style”.

Our fall interns, Anne-Marie and Olivia, worked hard on creating fantastic list of Sustainable Style Living Tips and I am going to put their work to great use. Stand by for a new tip every week.

Also, there are several books out there to check out as well; if you do a quick search for “ways to live green”, a good collection of books and other blogs will come up. For us at SSF, it’s about looking at the big picture, beyond green.

I look forward to your comments and an on-going dialogue about how we can continue to save the world in style.

(Pier Paolo - Torino, Italia) The recent appointment of Seoul as World Design Capital in 2010 could be interpreted in two different ways at least. From one hand we could read the attempt to free South Korea from the stereotyped image of the ICT Nation above all. On the other hand we could consider the effort to include a lot of design Korean actions under the same umbrella named Design. In short, the attempt to boost quality and exports of Korean car district well represented by companies such as Hyundai, Kia or Daewoo, considered worldwide as the second regional business segment after IT (with two Korean pillars: Samsung and LG). And giving authoritativeness to international events such as Design Korea, founded in 2003 and now arrived at the third appointment. This event (International conference, exhibition and so on) very attractive for the international design community, has the cultural objective to put together ideas, design policies, associations, institutions, designers, critics and students. And they do it very well under the coordination of KIDP (Korean Institute of Design Promotion), the real motor of all these events.

Therefore the mayor of Seoul, Oh Se-Hoon, last October (when the city was named World Design Capital 2010) mentioned the so call “miracle on the Han river”. This is the period between Sixties and Seventies in which there was an extraordinary and rapid economic and industrial growth in Seoul, the city in which the river Han flows. So Seoul triumphed over cities such as Dubai, Singapore and Toronto and it is really worthy of this appointment beacuse of all the efforts to support a real international culture of industrial design at different levels. The Korean city and its area (which has about 20 million of inhabitants) will be for one year backstage and background of the design events. However my feeling is that Seoul is already an ICT and design international capital.

It seems that WDC nomination is going to move rapidly from cities that consider design as an instrument for transformation and social-economic change (this condition seemed to be really important at the beginning of the award WDC), to capitals already known as design or ICT cities.

In short, from an award to virtuous cities with their processes of transformations to an award to industrial districts and companies. Of course this nomination is a positive message for European cities such as Barcelona, London, Milan, they will have more chances to get this award. What about other fizzy and interesting cities such as Valencia or Gwangju?

(picture by Sergio Corsaro)

(Pier Paolo - Torino, Italia) - Apologizing for my basic English I am starting blogging today, first post, first pictures, of course from Torino, the city where I live. A special thank to Sean who invited me to join SSF, I am really proud to do this. Why blogging from Torino? First because the city has been changing a lot for 5-6 years, when was appointed to be Winter Olympic Games in 2006. After the Games, the city has continued to enhance its development and now we are approaching the Year of Design. Torino has been changing very rapidly from One company Town (Fiat Group Automobiles) to a city of services, of culture, of creativity, arts and sports. And the city today shows all the signs of this profound transformation.

Now we are awaiting 2011 when we will be celebrating the 150th anniversary of the Unification of Italy. In the meantime the city will be the first World Design Capital for one year, a leading project of the International Design Alliance (IDA), currently managed by the International Council of Societies of Industrial Design (ICSID). Twelve months of events, exibitions in Torino and in the entire region to offer a clear vision on the design culture in Piedmont. A design approach that sometimes seems bold and multi-faceted, other times hidden, anyway almost always high level projects.

The real commencement of the World Design events was fixed for the New Year’s Eve of Design, December 31, 2007. After that the programme will tie up with the well established calendar of fairs, exhibitions and festivals that take place in the city’s major venues all through the year. For instance in October the main subject will be design and food, to coincide with the Taste Fair and Terra Madre World Food Meeting edited by Slow Food movement. In November the focus will be on the relationship between art, media and industrial design (Torino Art Fair and Torino Film Festival) and before the summer period two important appointments: “Changing the Change: Design Visions, Proposals and Tools”: this is the title of a conference that will be held on July 10-12, 2008 at the Politecnico di Torino in the framework of Torino 2008 World Design Capital. It will highligt new visions in the field of sustainability and outline the state of the art of ecodesign research. The second event is the 23rd International Union of Architects World Congress that will bring to Torino the International community of architects, planners and designers (June 29-July 3). Green will be the colour of the visual communication of the Year of Design. Why green? First because green represents the combination of the two “corporate” colours of Torino: blue and yellow.Second because it occupies a central position on the scale of human visual perception, it is the colour of reason and of course also the one of sustainable design (green design, eco-design, systems design).

Last but not least I want to mention the Luci d’Artista works and installations. It is a real art gallery en plein air set in streets and squares of Torino from November to February. It has become one of the symbols of the city for 10 years. The 2007 edition includes 19 installations with the well known works of Rebecca Horn, Nicola De Maria and Mario Merz (who used the first Fibonacci numbers written with red neon on one side of the Mole Antonelliana four-faced dome).

Torino, Italia (Pier Paolo) - Apologizing for my basic English I am starting blogging today, first post, first pictures, of course from Torino, the city where I live. A special thank to Sean who invited me to join SSF, I am really proud to do this. Why blogging from Torino? First because the city has been changing a lot for 5-6 years, when was appointed to be Winter Olympic Games in 2006. After the Games, the city has continued to enhance its development and now we are approaching the Year of Design. Torino has been changing very rapidly from One company Town (Fiat Group Automobiles) to a city of services, of culture, of creativity, arts and sports. And the city today shows all the signs of this profound transformation.

Now we are awaiting 2011 when we will be celebrating the 150th anniversary of the Unification of Italy. In the meantime the city will be the first World Design Capital for one year, a leading project of the International Design Alliance (IDA), currently managed by the International Council of Societies of Industrial Design (ICSID). Twelve months of events, exibitions in Torino and in the entire region to offer a clear vision on the design culture in Piedmont. A design approach that sometimes seems bold and multi-faceted, other times hidden, anyway almost always high level projects.

The real commencement of the World Design events was fixed for the New Year’s Eve of Design, December 31, 2007. After that the programme will tie up with the well established calendar of fairs, exhibitions and festivals that take place in the city’s major venues all through the year. For instance in October the main subject will be design and food, to coincide with the Taste Fair and Terra Madre World Food Meeting edited by Slow Food movement. In November the focus will be on the relationship between art, media and industrial design (Torino Art Fair and Torino Film Festival) and before the summer period two important appointments: “Changing the Change: Design Visions, Proposals and Tools”: this is the title of a conference that will be held on July 10-12, 2008 at the Politecnico di Torino in the framework of Torino 2008 World Design Capital. It will highligt new visions in the field of sustainability and outline the state of the art of ecodesign research. The second event is the 23rd International Union of Architects World Congress that will bring to Torino the International community of architects, planners and designers (June 29-July 3). Green will be the colour of the visual communication of the Year of Design. Why green? First because green represents the combination of the two “corporate” colours of Torino: blue and yellow.Second because it occupies a central position on the scale of human visual perception, it is the colour of reason and of course also the one of sustainable design (green design, eco-design, systems design).

Last but not least I want to mention the Luci d’Artista works and installations. It is a real art gallery en plein air set in streets and squares of Torino from November to February. It has become one of the symbols of the city for 10 years. The 2007 edition includes 19 installations with the well known works of Rebecca Horn, Nicola De Maria and Mario Merz (who used the first Fibonacci numbers written with red neon on one side of the Mole Antonelliana four-faced dome).

I attended the International Sustainability Institute's Trash Fashion Bash tonight and must say that I was totally blown away by the amount and quality of the designs. Many of the designs were from the fabulous design divas at Haute Trash but there were many local designers that wowed the crowd too, from a tofu packaging wedding gown by Chaco to women's business suit made from circuit boards. And then there were the models! Several SSF favorites including Lynne Baker (pictured at left) part of the City of Seattle's green building team (and frequent SSF OSSA Award judge), Diane Sugimura, Director of Planning & Develolpment for the city of Seattle, Joanie Parsons of Parsons Public Relations, Kaye Smith-Blum of Butch Blum who was one of the evenings MCs. There were many other architects, urban planners, and even several budding high schoolers striking a pose for sustainability as well. Any why did the models look so fabulous you ask, well, becuase SSF Co-founder and Senior Stylist Rebecca Luke was on the scene in wearing her les Egoistes hat training all those high-profile sustainability celebs how to strike a pose on the runway of course. All in all, another great example of how we all can look fabulous, live well, and do good.

In her Laboratory blog, sustainable style maven Jill Danyelle reports that Nordstrom has officially started down the green path. Having worked for the company for 14 years (this is Sean blogging here) I know they've been doing organic and other sustainable textiles for years so it is a dream come true to see them starting to publically showcase their offerings. A quick visit to their dedicated Organic Style boutique turned up over 5 pages of products for women, men, kids, and the home. Not a bad start at all but I can't wait to see their organic style collections keep growing...and to go on sale of course!

From time to time, we here at SSF like to do a little web search on our favorite keword term, "sustainable style". Since we coined the term back in 2003 it seems to be popping up all over the place. For our first stop on our round the world tour we highlight one our absolutely favorite sustainable style web spots, the Fliker: sustainable style group page. Really, some of the coolest creations around, from fashion to furniture and more. Best of all, it's a thriving online posse with all sorts of great ideas on how to make more sustainable personal lifestyle choices. Who's behind this sassy cyber community? None other than fiftyrx3's Jill Danyelle. Keep up the good work y'all!

In her line, Undesigned, LA-based fashion designer Carol Young has been crafting her simple, yet stunning sillouettes for women since 2003. With a goal to "create well-loved pieces that will live and long an cherished lifetime", it's should come as no surprise that Undesigned sports a lot of sustainability as well, from textiles such as organic cotton, recycled cotton, tencel, and bamboo to being active in the community and producing her garments right in LA. Carol was also featured in GEN ART's 2005 Fresh Faces in Fashion LA fashion show, a group and event near and dear to our SSF hearts. Kudos to Carol, a new sustainable style shining star!

A new website just launched out of the UK called Fashion-Conscience.com. At first glance, it looks pretty awesome. Their focus on trends and desingers shows they do in fact get the fashion thing as well as the 'with a consience' part. Yes, you consumption critics out there, it does promote consumerism but as we have long said here at SSF, consumption isn't such a bad thing if the latest and greatests products and services have a deep sustainability commentment. Congrats Fashion-Conscience, we'll be rooting for ya. Sean

If you haven't run across Bond Alternative Wedding Magazine yet, their current issue is a sustainable style must-have and a true guide to marriage in the new millennium. As the only fashion (high fashion I might add) magazine and website to include same-gender and multi-ethnic couples, it offers a fresh and modern perspective on that more than four letter word...commitment. White lace dresses are sparse but stunning Prada and Marc Jacobs abound. Lots of fabulous food, wind, flowers, gifts, and decor. But the icing on this cake is that the issue AND the icing on the wedding cake are all eco-friendly.

You may have all heard that America's Next Top Model has gone green. I'm still waiting to see how it all plays out, but so far, I'm impressed. They're living in an eco-friendly mansion, producers are giving them tips on eco-living, and they're running around in a biodiesel bus. Not only have they put in some good green tidbits, there are several other ways in which this season's girls may actually turn out to be more than just pretty faces. There are some smarties in the group, an aspiring model with a disability, and Tyra even made the bold move of banning smoking from the show after a photoshoot on the topic. We'll keep a close eye on this one.