Stars made environmentally friendlier entrances at the Oscars from 2003-2008. Choosing Toyota Priuses over limousines and suvs as part of Global Green’s Red Carpet/Green Cars campaign, influential Hollywood figures such as Cameron Diaz, Leonardo Dicaprio, and Natalie Portman make sustainable statements to a global audience. Now, nearly nine years later, Red Carpet/Green Rides has stalled, but Global Green’s work at the Academy Awards continues, with annual Pre-Oscar parties, thrown sustainable-style. 2012’s event included a living green carpet, local and organic food and drinks, and an emphasis on eco couture by Oliver Tolentino.
Building on Global Green’s Red Carpet/Green Cars campaign, the Oscars now celebrate sustainability another exciting way. Red Carpet Green Dress launched in 2009 by Suzi Amis Cameron, wife of Academy Award winning director James Cameron. Red Carpet Green Dress presents a triple purpose: encouraging innovation in the world of eco couture as a design contest, donating participants entrance fees to MUSE School CA, and showcasing sustainable fashion to the world as the winning design walks the red carpet. This year actress Missi Pyle of The Artist will wear an original design by Valentina Delfino, made of organic PeaceSilk and dyed with mineral pigments. Posted by Elizabeth Evans.
Elizabeth Evans is one of SSF’s amazing interns. Watch for more SSF Vintage inspired posts to come.
About SSF Vintage: Celebrating ten years, SSF is going back to the archives of posts, articles, organization, projects and more to share the journey that our organization and “sustainability” has taken over the past decade.
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