Communication & Communication Design: BP
 BP launched several major ad campaigns throughout 2004 to promote their solar energy initiatives and other alternative energy and fuel products. One of these campaigns focused on several of the country's largest airports, including Seattle-Tacoma International Airport. In this campaign alone, hundreds of thousands of travelers saw dozens of billboard-sized ads throughout the ticketing lobby and terminal. The ads featured facts and statements about BP's alternative energy use and encouraged consumers to consider alternative fuels.
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Congratulations to all the nominees:
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< a nod to past achievers: Rodale, early organic leaders |
a wink > to future favorites: Breathe Magazine, fresh new lifestyles |